VERBAND GALABAU RPS
IN-HOUSE EDITOR // 2023 - Present
Partnering with Dawn Media, we create a dynamic video campaign for GALABAU Verein to recruit new apprentices (Azubis).
Our short-form videos showcase diverse opportunities within landscaping and gardening, inspiring young talents to join GALABAU Verein.
Through engaging narratives and strategic distribution, we've successfully increased interest and applications for apprenticeship programs.
Short-form Video Content
So far we've produced over 20 short-form videos for TikTok, Instagram and Youtube Shorts.
Apprentice of the Month: February
The "Trainee of the Month" campaign has now become the largest trainee recruitment campaign in the gardening and landscaping sector on social media - measured by facts and figures.
The feedback from the trainees, the community and the industry has been overwhelmingly positive. The campaign has not only brought considerable benefits to the trainees, but also to the specialised companies, as they also benefit from the increased interest.
With over 6 million views, more than 7,000 new followers, over 100,000 interactions and an impressive target group with an average age of 18-24 years (64.26%), we and the association are extremely satisfied with the result.
Apprentice of the Month: March
Our current project revolved around increasing recruitment for the GaLaBau RPS association on social media.
The goal was clear: to reach a younger target group and at the same time present educational content in an exciting way without compromising on quality. The authenticity of the videos is the top priority.
Credits
Client Post-Production Creative Direction
Verein GaLaBau RPS. Kevin Hauge DAWN Media
